More contributions from programmes
Apart from music, each programme offers concrete lifesavers
for various target groups.
During the morning show, the press reviews and sports reviews
target the primary target as well as secondary target audience
offering news briefs. During the morning,
there is a time for a riddle where ten thousand shillings
is given away. This targets the primary audience although
from time to time we tend to receive responses from the secondary
audience
Mid Morning show with Belinda is a show that
receives response from people at home especially during the
lunch hour which is the request hour and also it is when recipes
are given out. Housewives are main beneficiaries of the programme
Cruise Control during the evening is a show
that highlights features, which target university students.
Features like Campus Vibe reflect lifestyles of university
students from recordings of the students themselves.
The late night show is a major show, which
enables a listener to rest after a strenuous day. It offers
pieces of advice to the afflicted in spirit and the majority
of listeners range within primary target and lower secondary.
Which is 18-30 years of age.
TRAINING
There has been training for the presenters. Phil Athyal, an
external trainer previously with FEBA-UK trained each presenter
highlighting issues like: -
- Introducing a programme
- Interviewing a guest
- Interacting with the listeners
- How to get response
- Ways of attracting new listeners
- How to fit the music with the show
- How to flow as co-presenter
- How to focus on a specific target group
- How it identify a mission and vision for a station
NEWS DEPARTMENT:
Under programming, there have been a few changes in the news
Department with new readers, more access to international
stories and training from Phil Athyal, which resulted in news
every hour.
AUDIENCE RELATIONS DEPARTMENT:
This is a new department that was formed in December 2003.
It is majorly in charge of finding out the lifestyle trends
of the listeners and making them aware of the station and
its positive image. This department looks for ways of promoting
the station through involvement with the target audience.
PRODUCTION/ TECHNICAL DEPARTMENT:
Early in the year, 104.1 Power FM received a new 2W transmitter,
which covers a wider scope Kampala, Entebbe, Wakiso and areas
of Masaka, Jinja and areas of Iganga.
In the on air studio, the presenters are treated to a new
sound mixer, new sets of headphones and amplifying system
which produce better output of sound.
There are also fresher sounding promos and jingles which act
as great fillers in the programmes.
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